Mor Performance LLC, doing business as Mor ("Mor," "we," "us," or "our"), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, sign up for our waitlist, enter a giveaway, purchase products, interact with our marketing, or otherwise communicate with us.
By using our website or providing information to us, you agree to the practices described in this Privacy Policy.
Personal Information We Collect
Here are the types of personal information we may collect in providing our Services.
Personal Information We Receive From You
- Contact details, such as your first and last name, email address, mailing address, shipping address, billing address, and mobile telephone number.
- Account information, such as your username, password, account preferences, order history, subscription details, and saved information if you create an account with us.
- Payment information, such as your payment card information and other billing details. This information is processed by our payment service providers in accordance with their own privacy policies. We do not store full credit card numbers.
- Order and transaction information, such as products purchased, order status, shipping details, return requests, discount codes used, referral activity, giveaway entries, and details of your communications with us.
- User content, such as reviews, testimonials, survey responses, quiz answers, comments, direct messages, posts on our social media pages, tagged content, photos, videos, or other content you choose to share with us.
- Preferences, such as product interests, flavor interests, wellness goals, communication preferences, subscription choices, event interests, and other feedback you may provide. We may also infer information about your preferences and interests based on the information we collect from and about you.
- Marketing data, such as your choices regarding newsletters, SMS messages, surveys, contests, giveaways, referral programs, ambassador programs, creator campaigns, waitlists, launch updates, and other promotional communications.
- Relationship and communication information, such as details of your customer service requests, complaints, feedback, claims, inquiries, social media interactions, and communications with us.
Personal Information Collected Automatically Through Your Use of Our Services
We may automatically collect certain information when you use our Services.
- Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths, products viewed, links clicked, items added to cart, abandoned checkout activity, access times, duration of access, and whether you opened our marketing emails or clicked links within them.
- Device information, such as your device type, browser type, operating system, IP address, language settings, approximate location, mobile carrier, advertising ID, device identifiers, screen resolution, and other technical information.
- General location information, such as approximate location derived from your IP address or device settings. We do not collect precise location information unless you choose to provide it or allow it through your device settings.
Tools We Use for Automatic Data Collection
We and our service providers may use the following technologies to collect information automatically.
- Cookies, which are small files stored on your device that help us operate the Services, remember preferences, understand how visitors use our website, personalize your experience, measure performance, and support advertising.
- Local storage technologies, which provide cookie-like functionality and may store information on your device to improve website performance and user experience.
- Pixel tags, also known as web beacons or clear GIFs, which may be used to track user actions, measure the effectiveness of our marketing campaigns, understand website behavior, and compile statistics about usage of our Services.
- Analytics tools, which help us understand website traffic, visitor behavior, conversion rates, email performance, advertising performance, and product interest.
- Advertising technologies, such as Meta Pixel, TikTok Pixel, Google advertising tools, or similar tools, which may help us deliver, measure, and improve advertising, including interest-based advertising.
Other Sources From Which We Collect Personal Information
We may collect personal information from other sources, including:
- Social media platforms. If you interact with us on platforms such as Instagram, TikTok, LinkedIn, Facebook, or other social media platforms, we may collect information such as your username, profile information, public posts, comments, direct messages, tags, mentions, and engagement with our content.
- Ecommerce and payment platforms. We may receive information from platforms that help us operate our online store, process payments, fulfill orders, manage subscriptions, or communicate with customers.
- Marketing, referral, and giveaway partners. We may receive information from platforms that help us run email campaigns, SMS campaigns, referral programs, giveaways, ambassador programs, influencer campaigns, surveys, quizzes, or waitlists.
- Advertising and analytics partners. We may receive information from third-party advertising and analytics providers to help us understand campaign performance, customer behavior, and audience engagement.
- Publicly available sources and third parties. We may collect information from publicly available databases, marketing partners, affiliates, creators, event partners, or other third parties, where permitted by law.
We may combine information collected from different sources and use the combined information as described in this Privacy Policy.
We need to collect certain personal information to provide the requested Services to you. If you do not provide information when requested, we may not be able to provide certain Services, such as processing your order, shipping products, responding to your inquiry, entering you into a giveaway, or sending requested communications.
If you disclose personal information relating to other people to us or our service providers, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.
How We Use Personal Information
Here is an overview of how we may use personal information in providing our Services.
- Administering the Services, including operating our website, arranging access to your account, facilitating purchases and transactions, processing payments, fulfilling orders, administering subscriptions, verifying information, responding to inquiries, managing customer support, and sending administrative information.
- General business operations, such as troubleshooting, diagnostic testing, performance analysis, technical support, system maintenance, hosting data, debugging, internal reporting, business planning, and managing our operations.
- Marketing and promotional communications, including sending newsletters, launch updates, SMS messages, product announcements, promotions, surveys, contests, giveaways, referral programs, ambassador opportunities, event invitations, and other communications that may be of interest to you.
- Relationship building and engagement, such as responding to social media posts, reposting user-generated content where appropriate, communicating with ambassadors or creators, managing community engagement, and conducting other brand relationship activities.
- Personalizing our Services, including tailoring our website, emails, SMS messages, offers, product recommendations, content, and advertisements based on your interests, activity, preferences, and interactions with Mor.
- Improving and developing our Services, such as analyzing customer behavior, monitoring website performance, identifying trends, understanding which products and content are most interesting to customers, improving our products, developing new products, testing new features, and measuring the effectiveness of promotional campaigns.
- Giveaways, referrals, and loyalty programs, including administering entries, tracking referrals, selecting and contacting winners, verifying eligibility, delivering prizes, preventing fraud, and managing rewards or promotional benefits.
- Aggregation and de-identification, where we may de-identify or aggregate personal information so that it does not reasonably identify you or another individual. We may use and disclose aggregated or de-identified data for business purposes without limitation.
- Security and fraud prevention, including monitoring for fraudulent, malicious, unauthorized, or illegal activity; verifying that our systems and internal processes function as intended; protecting the safety, security, and integrity of our Services; and maintaining the quality and accuracy of our records.
- Legal and compliance purposes, including complying with applicable laws and legal processes, responding to requests from government authorities, enforcing our terms and policies, protecting our rights, pursuing legal remedies, defending claims, making insurance claims, and limiting damages we may sustain.
How We Disclose Personal Information
Here are the types of entities to which we may disclose personal information in providing the Services.
- Service providers, such as companies that provide website hosting, ecommerce operations, payment processing, shipping, fulfillment, customer support, email delivery, SMS delivery, fraud prevention, analytics, advertising measurement, data storage, and technical support.
- Payment processors, which process payment information in connection with purchases. Payment information is handled by these providers according to their own privacy policies and security practices.
- Advertising partners, including third-party advertising companies and platforms that help us deliver, measure, and improve interest-based advertising.
- Marketing and communications partners, including email platforms, SMS platforms, referral tools, giveaway platforms, ambassador platforms, survey tools, and customer engagement tools.
- Professional advisors, such as lawyers, accountants, auditors, consultants, banks, financial institutions, insurers, and other advisors that support our business.
- Authorities and others, including law enforcement, courts, regulators, public authorities, or other parties where required by law, legal process, or where we believe disclosure is appropriate for legal, compliance, security, or fraud-prevention purposes.
- Other online services, where you choose to post content, interact with our social media pages, participate in public forums, tag us, or otherwise share information publicly.
- Business transferees, such as acquiring entities, investors, lenders, or advisors in connection with any actual or proposed merger, acquisition, financing, reorganization, sale, joint venture, assignment, transfer, bankruptcy, or other disposition of all or part of our business, assets, or stock.
Security
We use reasonable organizational, technical, and administrative measures designed to protect personal information within our organization.
However, no data transmission, website, application, or storage system can be guaranteed to be 100% secure. If you have reason to believe your interaction with us is no longer secure, please contact us immediately.
Marketing Choices
You have choices regarding marketing-related communications.
If you no longer want to receive marketing emails from us, you may opt out by following the unsubscribe instructions included in any marketing email.
If you no longer want to receive SMS/text messages from us, you may opt out by replying: STOP, STOPALL, END, CANCEL, UNSUBSCRIBE, QUIT, REVOKE, or OPT OUT
We will comply with your request as soon as reasonably practicable. Please note that even if you opt out of marketing communications, we may still send you important administrative or transactional messages, such as order confirmations, shipping updates, policy updates, customer service responses, or other non-marketing communications.
Privacy Rights Requests
Your Rights
Depending on where you live, applicable privacy laws may permit you to request that we:
- Provide access to and/or a copy of certain personal information we hold about you.
- Correct or update personal information that is outdated, inaccurate, or incomplete.
- Delete certain personal information that we process about you.
- Restrict or limit certain ways we process or disclose personal information.
- Opt out of certain direct marketing communications.
- Opt out of certain targeted advertising activities.
- Opt out of certain "sales" or "sharing" of personal information, as defined by applicable law.
- Revoke consent to certain processing activities, where consent is the legal basis for processing.
- Appeal a denial of a privacy rights request, where applicable law provides that right.
Residents of certain U.S. states, including California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Virginia, and other states with applicable privacy laws, may have additional rights.
California and Oregon residents may request information about the categories of personal information we collect, disclose, "sell," or "share," as those terms are defined under applicable law.
Residents of certain states may also request a list of specific third parties, other than natural persons, to which we have disclosed personal information, where required by applicable law.
How to Exercise Your Rights
To exercise your privacy rights, please contact us at: contact@morperformance.com
Mailing Address:
145 Wildlife View Ct S, Richmond Hill, GA, 31324
We will consider and respond to requests within the time period required by applicable law.
We may request information from you to verify your identity before responding to a request. We cannot respond to your request or provide personal information if we cannot verify your identity or authority to make the request.
If you submit a request through an authorized agent, we may ask the agent to provide written permission from you and may separately verify your identity.
If applicable law gives you the right to appeal a denial of your privacy request, you may submit an appeal by emailing us at the address above. Your appeal should include your full name, the email address associated with your request or account, and a copy or description of the denial notice you received from us.
Sale and Targeted Advertising Opt-Out Rights
Under the laws of certain U.S. jurisdictions, you may have the right to opt out of the processing or sharing of your personal information for targeted advertising purposes.
Some state laws also allow you to opt out of the "sale" of your personal information. We do not sell personal information for money. However, our use of analytics, pixels, cookies, advertising platforms, and similar technologies may be considered a "sale," "sharing," or "targeted advertising" under certain privacy laws.
You can opt out of these activities by using the "Your Privacy Choices" link in our website footer, if available.
You may also contact us at: contact@morperformance.com
We will also honor browser-based opt-out signals, such as Global Privacy Control, where required by applicable law.
Additional Information for California Residents
If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, requires us to provide additional information about the personal information we collect, use, disclose, "sell," or "share."
Under California law, "sharing" includes disclosing personal information for cross-context behavioral advertising. "Selling" may include disclosing personal information to a third party in exchange for monetary or other valuable consideration.
Our use of third-party analytics and advertising services may result in the disclosure of online identifiers, cookie data, IP addresses, device identifiers, browsing behavior, and usage information in a way that may be considered a "sale" or "sharing" under California law.
Categories of Personal Information We May Collect
Identifiers
Examples include name, email address, phone number, shipping address, billing address, IP address, account identifiers, and similar contact information.
Purposes of collection: Operating the Services, fulfilling orders, customer support, marketing, personalization, analytics, advertising, fraud prevention, and legal compliance.
Categories of third parties to whom we may sell or share this information: Advertising and analytics partners.
Account Credentials
Examples include account usernames, passwords, and other account login credentials.
Purposes of collection: Operating the Services, account access, security, fraud prevention, and legal compliance.
Categories of third parties to whom we may sell or share this information: None.
Commercial Information
Examples include products purchased, products viewed, order history, subscription history, giveaway entries, referral activity, discount usage, and customer support history.
Purposes of collection: Operating the Services, fulfilling orders, improving products, personalization, marketing, analytics, advertising, fraud prevention, and legal compliance.
Categories of third parties to whom we may sell or share this information: Advertising and analytics partners.
Financial Information
Examples include payment card information, billing details, and transaction-related payment information. This information is generally collected and processed by third-party payment processors on our behalf.
Purposes of collection: Processing payments, completing transactions, fraud prevention, security, and legal compliance.
Categories of third parties to whom we may sell or share this information: None.
Internet or Other Electronic Network Activity
Examples include pages viewed, products viewed, links clicked, email opens, email clicks, cart activity, checkout activity, ad interactions, referral source, browsing behavior, and website usage data.
Purposes of collection: Operating the Services, analytics, website improvement, marketing, personalization, advertising, security, fraud prevention, and legal compliance.
Categories of third parties to whom we may sell or share this information: Advertising and analytics partners.
General Geolocation Data
Examples include approximate location derived from IP address.
Purposes of collection: Website functionality, analytics, fraud prevention, regional marketing, and legal compliance.
Categories of third parties to whom we may sell or share this information: Advertising and analytics partners.
User Content, Preferences, and Marketing Data
Examples include reviews, testimonials, social media posts, survey responses, quiz responses, product interests, communication preferences, giveaway participation, ambassador information, and marketing engagement.
Purposes of collection: Operating the Services, customer engagement, product improvement, marketing, personalization, advertising, analytics, relationship management, and legal compliance.
Categories of third parties to whom we may sell or share this information: Advertising and analytics partners.
Your California Privacy Rights
California residents may have the right to:
- Know what personal information we collect, use, disclose, sell, or share.
- Access personal information we maintain about you.
- Request deletion of personal information.
- Request correction of inaccurate personal information.
- Opt out of the sale or sharing of personal information.
- Limit certain uses or disclosures of sensitive personal information, where applicable.
- Not be discriminated against for exercising privacy rights.
To exercise these rights, please contact us using the information in the How to Exercise Your Rights section above.
Your Choices Regarding "Sharing" and "Selling"
You have the right to opt out of our sale or sharing of personal information for purposes of online analytics and advertising.
You may opt out by using the "Your Privacy Choices" link in our website footer, if available.
Your opt-out choice may apply only to the browser or device on which you make the choice, so you may need to repeat your opt-out choice on other browsers or devices.
We will also honor browser-based opt-out signals, such as Global Privacy Control, where required by applicable law.
Financial Incentives, Rewards, and Promotional Programs
From time to time, we may offer programs that provide perks, rewards, discounts, free products, giveaway entries, referral benefits, ambassador benefits, early access, event access, or other promotional incentives.
These programs may require you to provide personal information such as your name, email address, phone number, mailing address, social media handle, referral activity, or purchase history.
Because these programs involve the collection of personal information, they may be considered "financial incentives," "price or service differences," or "bona fide loyalty programs" under certain privacy laws.
The value of the personal information we collect is reasonably related to the value of the benefits, discounts, rewards, or promotional opportunities provided through the applicable program.
You may opt out of participation in these programs by following the instructions provided in the program terms or by contacting us at: contact@morperformance.com
Sensitive Personal Information
We do not seek to collect sensitive personal information unless necessary for a specific purpose or unless you voluntarily provide it.
We do not use or disclose sensitive personal information for purposes that would require a right to limit under the CCPA unless we provide you with the required notice and choice.
Notice Concerning Do Not Track
Some browsers allow users to send "Do Not Track" signals. We do not currently respond to browser-initiated Do Not Track signals.
Do Not Track is different from browser-based opt-out signals such as Global Privacy Control, which we honor where required by applicable law.
California "Shine the Light" Notice
California's "Shine the Light" law permits California residents to request certain information about our disclosure of personal information to third parties for their own direct marketing purposes.
We do not currently disclose personal information to third parties for their own direct marketing purposes without providing a way to opt out where required by law.
To submit a request, please contact us at: contact@morperformance.com
Retention Period
We retain personal information for as long as needed or permitted in light of the purposes for which it was collected, unless a longer retention period is required or permitted by law.
The criteria used to determine our retention periods include:
- The length of time we have an ongoing relationship with you.
- Whether you have an account, active subscription, pending order, or customer service request.
- Whether we need the information to provide the Services.
- Whether there is a legal obligation requiring us to keep the information.
- Whether retention is advisable in light of our legal position, including statutes of limitations, disputes, audits, investigations, or regulatory obligations.
- Whether the information is needed for fraud prevention, security, or business records.
When personal information is no longer needed, we may delete, de-identify, or aggregate it.
Third-Party Services
This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of third parties.
This includes third parties that operate websites, platforms, applications, payment systems, social media platforms, shipping services, analytics tools, advertising tools, or other services linked to or integrated with our Services.
When you use a third-party service, your information may be collected by that third party and will be subject to that third party's privacy policy, not this Privacy Policy.
Use of the Services by Minors
The Services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from individuals under 16.
If you believe that a child under 16 has provided personal information to us, please contact us and we will take appropriate steps to delete the information.
Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in the law, our data practices, our Services, or our business.
You can determine when this Privacy Policy was last updated by reviewing the "Last Updated" date at the top of this page.
If we make material changes to this Privacy Policy, we will provide notice where required by law.
Your continued use of the Services after an updated Privacy Policy is posted means you acknowledge the updated Privacy Policy.
Contacting Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at: contact@morperformance.com